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PX Webinar: 14 April 2021
In the first of our PX Webinar Series on Partner Recruitment, we explore the key drivers of the current surge, uncovering best practices and approaches to identify and attract new Partner types.
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Partner Recruitment: February 2021
Sherpa director Pascale Smith summarises the key takeaways from a Channel Chat where Vendors shared their insights and best practices on Partner recruitment.
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On-Demand Webinar: November 2020
In our webinar, we explore why the campaign-in-a-box approach isn't working and reveal a better way to scale Partner marketing programmes.
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How to leverage ABM to grow & scale strategic alliance Partnerships
Why you can't just lift-and-shift your end-user ABM efforts for this context
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On-Demand Webinar: July 2020
In our webinar, we consider an ABM approach to growing these important relationships. With guest speaker, Ruud Geensen from AccountInsight
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Virtual Channel Chat : June 2020
Discover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.
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Virtual Channel Chat : May 2020
We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.
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Virtual Channel Chat : April 2020
We invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.
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Channel Transformation Breakfast : December 2019
We were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.
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Clock Tower Dinner : September 2019
Over dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.
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Channel Transformation Breakfast : July 2019
At our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.
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Clock Tower Dinner: April 2019
Sherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.
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