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On-Demand Webinar: November 2020
In our webinar, we explore why the campaign-in-a-box approach isn't working and reveal a better way to scale Partner marketing programmes.
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How to leverage ABM to grow & scale strategic alliance Partnerships
Why you can't just lift-and-shift your end-user ABM efforts for this context
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On-Demand Webinar: July 2020
In our webinar, we consider an ABM approach to growing these important relationships. With guest speaker, Ruud Geensen from AccountInsight
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Virtual Channel Chat : June 2020
Discover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.
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Virtual Channel Chat : May 2020
We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.
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Virtual Channel Chat : April 2020
We invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.
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Channel Transformation Breakfast : December 2019
We were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.
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Clock Tower Dinner : September 2019
Over dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.
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Channel Transformation Breakfast : July 2019
At our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.
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Clock Tower Dinner: April 2019
Sherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.
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