Frequent collaborations and discussions on challenges faced within Channel Transformation is one of the most valuable ways to share information. We frequently run events – from roundtable discussions to virtual webinars – where we share the latest insights, best practice and thought leadership, and host conversations with senior leaders across Vendors and their Partners.
Our upcoming events will be shared here, along with write-ups and summaries of previously hosted conversations in case you missed out.
In our webinar, we explore why the campaign-in-a-box approach isn't working and reveal a better way to scale Partner marketing programmes.
Watch nowWhy you can't just lift-and-shift your end-user ABM efforts for this context
Watch nowIn our webinar, we consider an ABM approach to growing these important relationships. With guest speaker, Ruud Geensen from AccountInsight
Watch nowDiscover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.
Read moreWe welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.
Read moreWe invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.
Read moreWe were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.
Read moreOver dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.
Read moreAt our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.
Read moreSherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.
Read moreSherpa Marketing Ltd
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