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Frequent collaborations and discussions on challenges faced within Channel Transformation is one of the most valuable ways to share information.  We frequently run events – from roundtable discussions to virtual webinars – where we share the latest insights, best practice and thought leadership, and host conversations with senior leaders across Vendors and their Partners.

Our upcoming events will be shared here, along with write-ups and summaries of previously hosted conversations in case you missed out.

  • Go-To-Market with ISVs

    The third webinar in our PX Webinar Series asks the questions: Is the Vendor / ISV go-to-market discusses the part PX can play to help deliver more value from these partnerships, more seamlessly?

    Watch now
  • PX Masterclass: How to develop a compelling Partner Experience

    The second webinar in our PX Webinar Series is a Masterclass on how brands can develop a compelling partner experience. Sherpa's Tom Perry is joined by channel leaders from Dell and ZINFI.

    Watch now
  • How to identify, attract and gain long-term value from new Partners

    The first webinar in our PX Webinar Series is on Partner Recruitment. Pascale and Andy explore key trends and uncover best practices to identify and attract a new generation of partners.

    Watch now
  • Partner Recruitment Takeaways

    Sherpa director Pascale Smith summarises the key takeaways from a Channel Chat we had in February 2021 where Vendors shared their insights and best practices on Partner recruitment.

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  • [Webinar] Watch On-Demand

    This webinar, recorded in November 2020 explores why the campaign-in-a-box approach isn't working and reveals a better way to scale Partner marketing programmes.

    Watch now
  • How to leverage ABM to grow & scale strategic alliance Partnerships

    Why you can't just lift-and-shift your end-user ABM efforts for this context

    Watch now
  • On-Demand Webinar: July 2020

    In our webinar, we consider an ABM approach to growing these important relationships. With guest speaker, Ruud Geensen from AccountInsight 

    Watch now
  • Virtual Channel Chat : June 2020

    Discover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.

    Read more
  • Virtual Channel Chat : May 2020

    We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.

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  • Virtual Channel Chat : April 2020

    We invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.

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  • Channel Transformation Breakfast : December 2019

    We were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.

    Read more
  • Clock Tower Dinner : September 2019

    Over dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.

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  • Channel Transformation Breakfast : July 2019

    At our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.

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  • Clock Tower Dinner: April 2019

    Sherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.

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Register for future events

Interested in the Sherpa event series? 

Register your interest so you don't miss out on invitations to future events.