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Frequent collaborations and discussions on challenges faced within Channel Transformation is one of the most valuable ways to share information.  We frequently run events – from roundtable discussions to virtual webinars – where we share the latest insights, best practice and thought leadership, and host conversations with senior leaders across Vendors and their Partners.

Our upcoming events will be shared here, along with write-ups and summaries of previously hosted conversations in case you missed out.

  • B2B Marketing ABM Conference

    We're proud to be sponsoring, and speaking at, this year's event. Read more about the sessions and book your tickets (use the Sherpa10 code for a 10% discount) here

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  • On-Demand Webinar

    In our webinar, we consider an ABM approach to growing and scaling these important relationships. With guest speaker, Ruud Geensen, from AccountInsight 

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  • Virtual Channel Chat : June 2020

    Discover the key takeaways from our latest Channel Chat where we examine the changing make-up of your channel, and what your partners are going to need over the coming months.

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  • Virtual Channel Chat : May 2020

    We welcomed Channel Vendors, small and large, to the second Virtual Channel Chat, asking them how they plan to stand out as more companies shift to digital.

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  • Virtual Channel Chat : April 2020

    We invited Channel professionals to join us for an informal Virtual Channel Chat to talk through the impact that COVID-19 has had on their channel plans, their partners, and what implications it’ll have further down the line.

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  • Channel Transformation Breakfast : December 2019

    We were joined by a room full of channel marketing professionals as our panel of experts shared insights, inspiration and practical guidance for overcoming key challenges and transforming the channel.

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  • Clock Tower Dinner : September 2019

    Over dinner we discussed channel marketing and how we see changes being applied and benefiting the way we operates.

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  • Channel Transformation Breakfast : July 2019

    At our inaugural channel event, we collaborated with tech vendors and partners to bring a morning of discussion around channel marketing to sales and marketing industry leaders.

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  • Clock Tower Dinner: April 2019

    Sherpa played host to a dozen of tech marketing’s leading figures to discuss effective content and martech innovations.

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