Sherpa continues its PX Webinar Series with a Masterclass looking at how brands can develop a truly interactive, compelling Partner experience (PX).Recorded in June 2021 Tom Perry, Sherpa CEO, is joined by Roelof Holwerda, Global Director for Partner Demand Generation at Dell and Sugata Sanyal, Founder & CEO at ZINFI for a hugely insightful discussion on:
Roelof's mission in the Global Dell Technologies Partner Marketing Team is to enable channel partners with effective demand generation campaigns as well as sales enablement, to help grow their business.
Sugata founded ZINFI with the mission of solving marketing and selling challenges directly and indirectly via the channel. He has led the ZINFI team in building a highly customer-focused global organization that always asks how it can deliver more for less.
Tom's global specialist channel agency manages Channel, Alliances & Partner programmes for global technology companies at various stages of growth. Over the last three years, his team has also developed the world's first Partner Experience (PX) platform, which technology firms use to drive partner revenue.