Your prospects don’t see themselves as numbers and acronyms, so neither should you.Download Now
Your Marketing efforts are dependent on knowing your prospects needs and the journey that they are on. Get greater insight into that journey here.Download now
A guide to delivering ABM through channel partners.Download now
Does your organisation have the processes and platforms in place to make account based marketing worth the investment?
Find out in our Summary Report: 5 Key Success Factors in Account Based Marketing.Download now
A fundamental change is needed in the out-dated MDF model.Download now
Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made Easy.Download now
"I wanted to write to share my experience with Sherpa Marketing. My email won’t do this justice but I can’t express how completely satisfied we are with this program, Sherpa and the early results! Sherpa has been amazing to work with. We’ve quickly partnered to launch an industry-specific campaign using our list and existing assets to produce real leads during the initial top-of-funnel tactics. I know I’ve been critical of ‘Vendor’ programs and preferred marketing partners in the past. You have a winner with Sherpa and I hope you are strongly considering extending this partnership. This has easily been the most valuable marketing program that I’ve ever participated in with the Vendor. We are pleased with the early returns and I hope you are, too. Thank you for considering us for this pilot!"
Pilot Programme Partner | EVP, RKL eSolutions
EMEA Partner Marketing Manager - Palo Alto Networks
Senior Partner Manager - JT
Marketing Manager - Celerity
Manager Communications - Avnet Integrated Solutions
EMEA Business Unit Director – Enterprise Infrastructure Azlan, part of the Tech Data Group
VP Sales EMEA - Talari Networks
CEO - ITS Stonebury
In the final instalment of Tom Perry's discussion with Shane Redding from Think Direct, they discuss Channel Transformation and what she thinks will be integral in transforming Channel Marketing.
Watch what Shane has to say.
Marketing and tech are constantly evolving but the channel and the processes within the channel have not evolved over the past 20 years. However, this dichotomous situation brings with it new opportunities and challenges for vendors, partners and distributors. There is an opportunity to make the change and introduce new practices to a tired system. This is specifically applicable when it comes to ABM which is a complex practice and relatively unpractised through channel partners.