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we are Sherpa. let us show you the way.

We are an award winning, high growth b2b tech marketing agency supporting companies with their marketing transformation ambitions.

We specialise in creating and executing go-to-market strategies, which impact each stage of the tech buying process, whether your route to market is channel or direct.

Our team of tech-passionate experts along with best-in-class tools can help deliver marketing programmes which span top of funnel lead capture to bottom of funnel sales qualification. 

We cover the full marketing mix, from data management, strategic planning, Channel transformation and ABM to content marketing and paid traffic.

If you’d like some guidance on the best way to transform your marketing, whether it’s just a chat at basecamp or a guided walk all the way to the summit, then please get in touch

Contact Us

trusted by global tech leaders



what clients say...

"I wanted to write to share my experience with Sherpa Marketing. My email won’t do this justice but I can’t express how completely satisfied we are with this program, Sherpa and the early results! Sherpa has been amazing to work with. We’ve quickly partnered to launch an industry-specific campaign using our list and existing assets to produce real leads during the initial top-of-funnel tactics. I know I’ve been critical of ‘Vendor’ programs and preferred marketing partners in the past. You have a winner with Sherpa and I hope you are strongly considering extending this partnership. This has easily been the most valuable marketing program that I’ve ever participated in with the Vendor. We are pleased with the early returns and I hope you are, too. Thank you for considering us for this pilot!"

Walter Goodfield

Pilot Programme Partner | EVP, RKL eSolutions

"Exceptional technology marketers who understand EMEA-wide marketing and technology demand generation."

Gemma Telford

EMEA Partner Marketing Manager - Palo Alto Networks

“With Sherpa, I know I’m in safe hands. Their team speak our language and understand exactly what it is we’re trying to achieve. They are dedicated to getting the best results from each campaign. They offer tactical and strategic marketing advice and support and I know that no matter what I ask of them, they’ll be able to handle it.  The fact Sherpa could offer a complete inbound and paid traffic strategy across online, social and email was hugely beneficial to successfully raising the JT Subscriber Intelligence profile. Sherpa continuously produce fantastic work and I look forward to working with them again soon.”

Simon Foster

Senior Partner Manager - JT

“We are extremely pleased with our new HubSpot website and marketing platform – designed and built by Sherpa. Our sales and marketing teams now have a single view of the customer in one system which has streamlined processes enormously. Since implementing HubSpot, Sherpa have created and managed a blended inbound and paid traffic campaign for us which has proved to be a success in generating a significant number of leads.”

Tracy Ridgley

Marketing Manager - Celerity

“Having the Sherpa team alongside us has allowed us to rapidly communicate product launches and updates, to bring our global network closer together and to push out our message to the IT world. Sherpa is aligned in our thinking and they work closely and efficiently with us to produce effective and clear MarCom assets. They are professional in everything they do, be it consultative support or producing high quality marketing assets.”

Karine Duval

Manager Communications - Avnet Integrated Solutions

“Sherpa understand the dynamics of channel and solutions marketing with experience of working with Vendors, Distribution and Partners. Bringing energy and creativity they are a pleasure to work with and I would have no hesitation in recommending them.”

Sara Gemmell

EMEA Business Unit Director – Enterprise Infrastructure Azlan, part of the Tech Data Group

"The Sherpa team are hugely experienced in developing channels & markets. Over the past 4 years, they have brought long & wide experience to the Talari Networks EMEA marketing & channel programme. We are growing at a very fast rate in the region and I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised. We have recruited 25 new partners with Sherpa's help and created a sales pipeline in excess of $3m via their demand gen - the Sherpa team are key to our growth."

Jeff Zeichick

VP Sales EMEA - Talari Networks

"From concept to launch in eight weeks and a funnel of £1million plus since. Highly recommended."

James Stonor

CEO - ITS Stonebury

Channel Transformation Framework.

The potential scale of your Channel is both your biggest asset and biggest challenge. If your ambition is Channel growth, how do you obtain a clear overview, understand your current position, and plan effectively for the future?

Once you understand where your Channel is right now, you can make targeted investments in the areas that require change – and will deliver the biggest impact.

It’s time for something different: a practical model that helps you understand your Channel – and your next steps on the journey to maturity.



Channel Strategy

Marketing and tech are constantly evolving but the channel and the processes within the channel have not evolved over the past 20 years. However, this dichotomous situation brings with it new opportunities and challenges for vendors, partners and distributors. There is an opportunity to make the change and introduce new practices to a tired system. This is specifically applicable when it comes to ABM which is a complex practice and relatively unpractised through channel partners.  

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