We blend sales and marketing skills and experience with partner expertise and product excellence to devise ABM programmes that bring positive results for vendors and partners alike. We’re channel experts, so you can trust us to manage the complex relationships between stakeholders on both sides, saving you time and leading to better revenues and better vendor/partner relationships.
ABM usually fits in to three categories, however, a one-size-fits-all programme isn't always suitable. With blended ABM, we use a mix of ABM services to suit your campaign and put your brand in front of the key decision makers at companies who are currently in the market for a product like yours. Sherpa will develop the best ABM solution for you, your product and your prospects.
How do you get from ABM programme proposal to execution? Each programme is bespoke to you and your prospects, but there are keys steps and stages to every programme we run. Here, we guide you through the most important steps and explain how they differ from a traditional demand generation campaign.
Intent data is a form of predictive analytics that measures an organisation’s likelihood of making a purchase, based on their web behaviour. We partner with intent data providers so we can help you choose which prospects should form part of your ABM approach to get the best results.
Senior Partner Manager - JT
EMEA Partner Marketing Manager - Palo Alto Networks
Marketing Manager - Celerity
Manager Communications - Avnet Integrated Solutions
VP Sales EMEA - Talari Networks
EMEA Business Unit Director – Enterprise Infrastructure Azlan, part of the Tech Data Group
Would you like to know who’s in the market for a product like yours, right now? How about if you could put your solution right in front of them and position it as the only sensible option?
Whether you’re bouncing up and down on the starting line or you’d just like to have a nice chat about ABM, we’re always ready to talk to you.