As B2B tech sales become more complex, the basic, three-stage model of the buying journey – awareness, consideration, and decision – is an increasingly poor fit for reality.
It’s encouraging B2B tech companies to depend exclusively on content marketing for lead nurture and qualification. They’re ignoring their prospects’ need for the human touch.
And that’s hurting their leads.
Download the Case of the Broken Buyer's Journey as we:
Sherpa Marketing Ltd
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