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The Case of the Broken Buyers' Journey

how content marketing helped murder your leads.

As B2B tech sales become more complex, the basic, three-stage model of the buying journey – awareness, consideration, and decision – is an increasingly poor fit for reality.

It’s encouraging B2B tech companies to depend exclusively on content marketing for lead nurture and qualification. They’re ignoring their prospects’ need for the human touch.

And that’s killing their leads.

Download the Case of the Broken Buyer's Journey as we:

  • Investigate the death of your B2B tech leads
  • Rehabilitate your buyers’ journey – so it never kills again
  • Align around a buyers' journey that doesn’t kill your leads

 

read the case file.