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partner ABM: channel marketing on steroids

a guide to delivering ABM through channel partners.

ABM is fundamentally changing the way companies market with & for their channel partners.

Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.

Based on a six-month global pilot roll out for a major software company, this guide will take you through the processes, pitfalls and peculiarities of Partner Based ABM.

Download now and let us show you:

  • The Dos and Don’ts of Partner ABM, if it’s right for your business and how to get value from it.
  • A real life example of a Partner ABM programme run on a global scale for major software company.
  • How to use our key learnings to build the framework for your Partner ABM programme in 2019

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