The potential scale of your Channel is both your biggest asset and biggest challenge. If your ambition is Channel growth, how do you obtain a clear overview, understand your current position, and plan effectively for the future?
Once you understand where your Channel is right now, you can make targeted investments in the areas that require change – and will deliver the biggest impact.
It’s time for something different: a practical model that helps you understand your Channel – and your next steps on the journey to maturity.
Our free, no-obligation Channel Assessment Tool is a quick, accurate way to assess your Channel, identify any gaps and get tailored advice on your next steps.
What you'll get:
Even if you’re confident about your Channel, it’s a useful way to make sure you’re not missing a single opportunity to grow. Have a go and see how you compare!
“The Channel Transformation Model is a valuable addition to the canon of knowledge and insight around channel marketing - which remains widely under-recognised and appreciated in terms of its importance to B2B marketing. To the best of my knowledge this model is unique in providing a diagnostic tool to enable channel marketers to benchmark the effectiveness of their marketing, and consequently help them improve year-on-year. It provides practical, actionable strategies, and is well worth the investment in time. Well done Sherpa for building this useful tool for channel marketers.”
International Channel Marketing - Sonatype
After your assessment, you’ll get a score that you can use to benchmark yourself against others in your industry.
You’ll also receive a full report on your current Channel maturity, so you can better understand your strengths, weaknesses and areas to focus upon.
Ready to plan the future of your Channel?