For the latest installment of our Channel Transformation Series, we sat down with Shane Redding from Think Direct to discuss the current trends in B2B Marketing. Part one of three.
We sat down with Marcus Leathwood, CMO at Acuity Solutions to discuss the challenges that partners face when marketing in the channel and some of the positive steps which Acuity have seen in recent years.
In part two of three videos discussing channel marketing, we find out what Shane thinks about the recent CX revolution in B2B marketing: from speed of response, Sales and Marketing Alignment, Inside Sales and the need for the human touch in Channel Marketing.
In the final installment of Tom Perry's discussion with Shane Redding from Think Direct, they discuss Channel Transformation and what she thinks will be integral in transforming Channel Marketing. Find out what Shane thinks about how we can use tech to transform our marketing, the importance of a definitive value proposition and how we can embed social proof in our marketing plans.
Chief Channel Officer at Skynamo, Brian Howe, chats with Tom Perry about the current state of Channel Marketing and how the landscape needs to change for success.
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.Download
A fundamental change is needed in the outdated MDF model - download our blueprint of how to start getting visibility and ROI out of your MDF spend.Download
Does your organisation have the processes and platforms in place to make ABM with the investment? Find out in our summary report.Download
How an oversimplified journey model - and its accomplice, content marketing - helped murder your B2B tech leadsDownload
Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made Easy.Download
Your prospects don’t see themselves as numbers and acronyms, so neither should you.Download