Sage wanted to support Partners to develop brand awareness in target markets to drive customer demand and partner loyalty.
Their Partners often had the experience and specific solutions to meet vertical demand but not necessarily the resource or skills to articulate value propositions.
It was also important to Sage to provide Partners with flexible campaign support options such as data services and email marketing support to improve ROI and campaign execution.
Partner-led expertise and authentic voice
Broad range of downloadable, web, social, email, blog and video content
Strategic use of limited marketing resource to deliver positive ROI
Content and best practice support deliver value beyond the reach of the campaign
Partner discovery, questionnaire content audit and campaign ideation
Campaign approach developed from work IDC carried out citing that Partners who carve out and develop expertise are more likely to see success with their target audience
Creation of value proposition which brings together Partners’ expertise and market knowledge and Sage’s solution strengths
Delivery of campaign pack which the Oartner can easily take out to market
Campaign advisory on campaign execution best practice and additional campaign support options
A truly collaborative approach which brings together the Partners’ expertise and market knowledge and the Vendor’s solution strengths and benefits in a fully-managed process to deliver a campaign pack which the Partner can easily take out to market.
"Having worked with Sherpa to deliver a variety of campaign assets including social posts, video, case studies, website copy and more – what impressed me was not just the quality of the content but more their keenness to understand our business and product then bring this to life within the campaign. The process we went through was fully supported, with great advice along the way and as a business venturing to produce a wide range of campaign assets in a short period of time, this was ideal for us."
Michael Armstrong, Media and Communications, innov8
Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.
Today’s channel requires new coverage models, timely communications, advisory management and interaction. We manage Partner engagement programmes and activities that drive joint success.