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Dell + Tech Data 

Multi-vendor content campaign launching a new product across the partner network

BOOST BUSINESS - EMAIL-1The challenge

  • Promotion of the launch of the new Dell Vostro Laptops to drive Dell partner sign ups

  • To increase partner use of Tech Data’s In Touch portal

 

Campaign

  • Multi vendor campaign: Dell, Intel, Microsoft

  • Content Marketing Campaign (use of vendor assets; infographics, product specs)

  • Targeted audience of Tech Data Resellers and End Users

  • Super quick turnaround promo drive

 

Results

  • Fast turn around of campaign build and execution in limited time

  • Warm list of engaged and targeted leads for follow up and nurture

Key stats

61.4%
Click-to-lead conversion
16%
Email open rate

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