ABM programmes are said to fit one of three categories; one-to-one, one-to-few and one-to-many. In practice, each Sherpa ABM programme takes the approach it needs to take - and often that's a blend of differing intensities of approach - dependent on the objectives.
In our blended approach, we start with a segmented, and often intent-led target account set and the accounts self-select what level of account based marketing they are relevant to, based on their engagement. In this way, the resource and the budget is allocated to accounts showing most promise.
Find out whether a blended account based marketing approach is best for you by contacting us.
Create Sales and Marketing Integration to maximise lead nurture, shortens the sales cycle and facilitates the 'opportunity assessment to appointment setting' process.Read More
World-class data and insight into tech buyers and the buying journey, using global platforms.Read More
Using our ready-to-go platforms and team to implement the right ABM tactics at the right time. From pilot to full programme roll-out.Read More
It’s time for something different: a practical model that helps you understand your ChannelView Framework
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.Download
Sherpa's golden rules on leveraging and maximising MDF through end-to-end marketingDownload
Your Marketing efforts are dependent on knowing your prospects needs and the journey that they are on. Get greater insight into that journey here.Download
Your prospects don’t see themselves as numbers and acronyms, so neither should you.Download
What makes account based marketing successful? Find out in our Summary Report: 5 Key Success Factors in Account Based Marketing.Download
Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made EasyDownload
Would you like to know who’s in the market for a product like yours, right now? How about if you could put your solution right in front of them and position it as the only sensible option?
Whether you’re bouncing up and down on the starting line or you’d just like to have a nice chat about ABM, we’re always ready to talk to you.