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Sherpa Marketing Insights

our view on Channel Led Marketing Futures.

Subscribe to our Insights and get a regular slice of it; plus all the latest topical news too!

Growing GSI Partnerships Requires a Uniquely Different Approach

Growing GSI Partnerships Requires a Uniquely Different Approach
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Channel maturity research

Discover the findings from the Channel Transformation Framework, download our infographic today.
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Virtual Channel Chat: June 2020

We share the thoughts of Channel professionals on what support Partners will need to recover from the COVID-19 crisis.
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2nd Virtual Channel Chat: 3 takeaways

We share Channel Vendor's thoughts on the role the channel has to play in during the global crisis. Read the THREE key takeaways from the Channel Chat
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Virtual Channel Chat: 4 takeaways

We share Channel leaders thoughts on the role the channel has to play in during the global crisis. Read the FOUR key takeaways from the Virtual Channel Chat
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Channel Transformation Breakfast - 10 Key Takeaways

At our 2nd channel event, Sherpa and a panel of leading Channel Marketeers discussed Channel Transformation over an insight filled breakfast
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EVENT TAKEAWAYS: CHANNEL TRANSFORMATION

At our inaugural channel event, Sherpa collaborated with Tech Vendors & Partners to bring discussion around Channel marketing to sales & marketing leaders.
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Channel Transformation - the Clock Tower Series

the Sherpa team hosted guests for our second roundtable dinner at St Pancras Clock Tower, to discuss Channel Marketing and how it can be transformed.
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Sirius Decisions Summit - Austin May 2019 - Marketing Futures

MAY INSIGHTS: Gathering of the B2B Marketing world’s leading figures highlights the enormous investments being made in ABM and its associated components in 3 key areas - Data, Sales & Marketing Alignment & Customer Focus
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Is that *real* account based marketing?

JULY INSIGHTS: People judge whether it's ABM or not based on their own experiences and what they think account based marketing looks or feels like. This isn't ABM?!
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