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Sherpa Marketing Insights

our view on Channel Led Marketing Futures.

Subscribe to our Insights and get a regular slice of it; plus all the latest topical news too!

Why Channel is the Next C-Level Transformation Priority

Sherpa CEO Tom Perry highlights the reasons why technology vendor C-Suites cannot afford to ignore 'channel' during a time where the promise of channel transformation is progressing at pace.
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Tech Channel Trends of 2021: An Analysis of Jay McBain’s Predictions

Sherpa CEO Tom Perry's review of Jay McBain of Forrester's 2021 Channel Predictions, along with some actionable pointers for how tech Vendors can weave them into their 2021 success stories.
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Why Channel Partner Recruitment Is A Key Focus for Tech Vendors in 2021

Channel Partner recruitment is evolving. Driven by different types of Partners entering the channel, we explore why it's a key focus for tech Vendors in 2021.
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Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
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State of Channel: 2020 Lessons and Channel Transformation in 2021

Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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Growing GSI Partnerships Requires a Uniquely Different Approach

Growing GSI Partnerships Requires a Uniquely Different Approach
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Channel maturity research

Discover the findings from the Channel Transformation Framework, download our infographic today.
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Virtual Channel Chat: June 2020

We share the thoughts of Channel professionals on what support Partners will need to recover from the COVID-19 crisis.
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2nd Virtual Channel Chat: 3 takeaways

We share Channel Vendor's thoughts on the role the channel has to play in during the global crisis. Read the THREE key takeaways from the Channel Chat
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Virtual Channel Chat: 4 takeaways

We share Channel leaders thoughts on the role the channel has to play in during the global crisis. Read the FOUR key takeaways from the Virtual Channel Chat
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