Marketing and Sales alignment is integral when managing any campaign. However, many leads are lost in the transition between the marketing and sales teams, costing companies trillions of dollars.
Many marketing leads are fed in to generic workflows and generic content is served to force a qualification. However, research has showed that when a lead is called within one hour of downloading a piece of content, then the response is 450 times more likely to be positive.
Sherpa have a team of Inside Sales Representatives who work closely with our Client Services team, so any leads which come in are thoroughly researched and can be called within one hour of their initial contact. This blended sales and marketing approach helps maximise lead nurture, shortens the sales cycle and facilitates the opportunity assessment to appointment setting process.
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Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.Download
Sherpa's golden rules on leveraging and maximising MDF through end-to-end marketingDownload
Your Marketing efforts are dependent on knowing your prospects needs and the journey that they are on. Get greater insight into that journey here.Download
What makes account based marketing successful? Find out in our Summary Report: 5 Key Success Factors in Account Based Marketing.Download
Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made EasyDownload
To discuss your marketing ideas and how Sherpa can help you transform your marketing with our services, please contact us via the form.
Or call us on 01234 964000