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channel marketing

Channel marketing has not changed in decades and we see many of clients who have little visibility into their channel marketing spend or ROI and channel partners who lack sophisticated marketing skills.  We believe in the power of channel partners and the opportunities which good marketing in the channel can deliver to both vendors and their business partners alike.

A good channel marketing programme or campaign is well-planned, understood in terms of likely outcomes, executed with excellence and is fully reported upon. Our channel marketing programmes are all of these. We take a fully managed approach, but we bring partners along with us. We do the heavy lifting, they do the learning and we act as an effective and diplomatic liaison between vendor and partner to make the MDF stretch further and to get partners on the path to self-sufficient, excellent marketing.

We have a proven track-record in delivering excellent channel campaigns, globally for some of the top tech vendors in the world. If you would like to Join the movement in transforming channel marketing into a revenue stream with better visibility, clear ROI and informed, skilled channel partners. contact us and we can discuss how we could help.

  • Managed Partner Programmes

    Fully managed channel programmes end-to-end with channel expert marketers who know exactly how to deliver.

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  • Channel ABM

    Deliver better ROI, visibility and marketing skills into the Channel with Account-Based Marketing programmes for partners.

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  • Partner Education

    Education programmes including skill assessment, eLearning programmes and one-to-one or group workshops to power marketing skill.

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  • Partner Enablement

    Develop better channel presence whether that's through programmes, education, platforms or partner enablement and recruitment.

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  • Channel Strategy: Sherpa CSI

    30 year combined channel experience means we're specialists in Channel strategy from initial go-to-market to growth of existing accounts.

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  • Channel Platforms

    Good channel marketing starts with planning. We have custom platforms for MDF allocation and partner marketing portals.

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Or call us on 01234 964000.