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dell

Dell Logothe client

objectives

  • Promotion of the launch of the new Dell Vostro Laptops to drive Dell partner sign ups
  • To increase partner use of Tech Data’s In Touch portal

campaign

  • Multi vendor campaign: Dell, Intel, Microsoft
  • Content Marketing Campaign (use of vendor assets; infographics, product specs)
  • Targeted audience of Tech Data Resellers and End Users
  • Super quick turnaround promo drive

results

  • Fast turn around of campaign build and execution in limited time
  • warm list of engaged and targeted leads for follow up and nurture

we delivered

61.36%
Clicks to leads achieved
15.52%
Email open rate
0.25%
Email click-through-rate (higher than industry standard)

BOOST BUSINESS - EMAIL

Infographic LP

Infographic thumbnail

REASONS TO REFRESH - EMAIL

Infographic TYO

Vendors

  

microsoft

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Intel
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