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Sherpa Marketing Blog

Posts about Martech

Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Tech Marketing Leaders' Forum event: Marketing 2020 and beyond

Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.
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ABM MarTech Buyer's guide - key questions to ask your vendor

We have been talking all things MarTech at Sherpa lately. If you are looking to tame your monstrous tech stack, find out what questions to you should be asking to take the next step as a buyer to build a technology stack for exceptional ABM in this blog.
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5 ways a good agency will help you build the best MarTech stack for exceptional ABM.

As AMB, channel ABM and Demand Gen get more omni-platform and more sophisticated, navigating the MarTech Minefield is becoming more and more complicated! This blog looks at 5 ways that a Marketing Agency can help you turn your MarTech nightmares into a dream come true. #ABM #Martech #martechstack
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Beware the Frankenstack: 5 tips for taming a monstrous MarTech stack

Is your marketing technology stack giving you nightmares? Sleep easy with our quick guide to building the perfect beast. #ABM #Martech #martechstack
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