Strategy
Our Approach
Channel Transformation Model
Go-to-Market | GSIs & Alliances
Services
Plan
Recruit
Engage
Enable
Grow
Measure
Platform
Our Work
Our Insights
Events
Channel Leaders Forum
Channel Insights
Resources
Video
Blog
About Us
About Sherpa
Team
Careers
CSR
contact
Sherpa Marketing Blog
Posts about marketing automation
Why is Marketing Automation so important?
As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing
Tom Perry
January 16, 2020
Learn More
post by topic
ABM
(31)
News
(25)
Sherpa News
(25)
Demand Generation
(20)
Online Marketing
(18)
Inbound Marketing for Technology Companies
(15)
Content Marketing Strategy
(12)
Channel Marketing
(11)
sales and marketing alignment
(11)
Blended Sales & Marketing
(9)
Channel Transformation
(9)
Lead Follow-Up
(9)
Lead Management
(8)
Social Media
(8)
personalisation
(8)
Customer Relationship Management (CRM)
(7)
Lead Scoring
(7)
Buyers' Journey
(5)
Martech
(5)
Optimisation
(4)
Resellers
(3)
SEO
(3)
Technology Marketing
(3)
The IT Marketing Agency
(3)
video
(3)
CSR
(2)
Charity Events
(2)
Team
(2)
Website Data
(2)
email
(2)
Data
(1)
Events
(1)
Harvard Business Review
(1)
birthday
(1)
channel agency
(1)
customer experience
(1)
hubspot
(1)
marketing automation
(1)
let's keep this going!
Sign up to our blogs today and we'll send you some of our best bits direct to your inbox. Don't worry - we won't bombard you, but will share some best practices, tips, and hot topics that you need to know about!