Blogs: The Basics

Blogging has never been as big as it is today! Blogs can help those who need a voice or those who need to learn how to write their own blogs, whilst fulfulling our everyday obsessions. But how can it help your business?

Well you’ve probably seen the stats: Businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t. Why? Because blogs are like chum for Google and other search engines. They’re the bait that reels in customers when they’re searching the Web for the products and services that you offer.

However, blogging is more than that. Frequent blog posts on your specialty will enhance your reputation and make you a recognised expert in your field. Not only will customers and clients be impressed, you’ll likely see your blog cited by other bloggers. Even traditional news reporters will be calling you. Blog and they will find you.

According to HubSpot’s research, the average company’s budget for blogging has tripled since 2010. Most marketers believe that their content marketing strategy is crucial to their business's contacts and customers, and therefore enabling them to help reach those sales targets. How does this happen I hear you ask, well blogs increase your SEO which in turn gives you more organic traffic coming to your site.

That’s how inbound works!

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