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Sherpa Marketing Blog

Posts by Tom Perry

CEO of Sherpa - we specialise in driving business growth in technology companies, through marketing excellence. We are a Hubspot, Zoho & Salesforce partner driving serious growth using the latest marketing techniques.

team values.

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.
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Avoid Too Much Content on your Website

Avoid putting too much content on your website
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Now We Are 4 ........ Demand Generation & Beyond

As we celebrate our 4th birthday we take a look at the changing landscape for demand generation for IT & technology companies
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Google: From a research project to the world's most visited website

Google has evolved from a 1996 research project into the world’s most visited website with more than five billion searches every day
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Why Marketeers love Email Marketing

It's simple, easy and most of the time it doesn't take long to get them sorted!
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Why Dynamic Content is right for your business

Dynamic content caters specifically to the viewer, letting you provide relevant information whether they’re a prospect, lead, or even a returning customer.
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Leading your prospects down the conversion path...

Conversion paths provide intelligence about your new business leads, help segment your online traffic, and can position you as a thought leader in your industry
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Blogs: The Basics

Businesses that regularly blog receive 55% more web traffic and 70% more leads than those that don’t!
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Analysing your Website Data Is Good Business - Isn't It ?

Take full advantage of potential revenue streams found in your website data analysis. The smart prospector always strikes gold
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Understanding CRM for your Technology Business

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business
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