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Sherpa Marketing Blog

our view of the technology marketing world.

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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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Sherpa makes further investment in ISR team

Here at Sherpa we are dedicated to growth. So with this in one hand and our strong values in the other, we are welcoming Inside Sales Representative, Danny Tunn to our expanding ISR team.
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Sales and Marketing – a marriage made in heaven?

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...
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Growing the Sherpa Team

Here at Sherpa we are dedicated to growth. We are pleased to announce the new addition to the Sherpa team, Genna, our Marketing and Sales Executive.
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Tech Marketing Leaders' Forum event: Marketing 2020 and beyond

Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.
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Lead Terminology - MQL, SQL, tbc?

marketing is flooded with confusing acronyms, but when we are talking about MQLs and SQLs, are we all speaking the same language? This blog looks at the importance of ensuring our lead terminology is confirmed to ensure sales and marketing work together to achieve a common goal.
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6 ways to optimise your email marketing

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?
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Game of Thrones and Marketing: what we can learn

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
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ABM MarTech Buyer's guide - key questions to ask your vendor

We have been talking all things MarTech at Sherpa lately. If you are looking to tame your monstrous tech stack, find out what questions to you should be asking to take the next step as a buyer to build a technology stack for exceptional ABM in this blog.
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end-to-end optimisation: why SEO isn’t enough for top results

From strategy and campaign structure to reporting and team efficiency, optimisation should feature heavily in every campaign element. This blog discusses why optimisation shouldn't be limited to SEO and everything should work well together to get the best results...including your team.
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