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Sherpa Marketing Blog

our view of the technology marketing world.

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5 tips to help choose the right agency for Partner ABM

Partner ABM has many distinctions, that must be understood in order to be successful. So how do you find the right agency to guide your business successfully through the fast currents and turbulent water? Here are our five tips for choosing the right Channel ABM agency.
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Can ABM really work in the channel?

ABM is fundamentally changing the way companies market but can it really work in the channel? We look at the subtleties & distinctions which come with marketing through the channel and discuss how to create a landscape where Vendors can establish successful and scalable ABM programmes for partners.
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Sherpa continues rapid growth in Global Operations

Sherpa are continuing to expand their global operations outreach by welcoming a new Client Services Director in to their rapidly growing team this week.
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supporting our community

Sherpa recently sponsored a local girl on her travels to Cambodia, where she was spending a month with families throughout Cambodia to offer vital development within their villages. This guest blog describes her journey.
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5 steps every B2B business should know about building an ABM campaign

Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.
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Taking off Bake Off – the recipe to marketing success.

The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.
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I'm talking to you ...!

Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.
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let's go 'straight to video'

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
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ABM: have you got the key to success?

what makes for successful Account Based Marketing? How do you know if it will be a fit? We have done the hard work for you and laid out five key criteria for successful ABM.
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account based marketing: it's so much more than just a marketing initiative...

Account based marketing works with - and even improves upon - the efficiency of many existing marketing practices.
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