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Sherpa Marketing Blog

our view of the technology marketing world.

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Next patient? Sales and Marketing.

Why is sales and marketing alignment so hard to achieve? This blog looks at how your customer could be the cure to your fractured sales and marketing team
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Sherpa partners with the Conscious Advertising Network

Specialist tech marketing agency, Sherpa have become members of the Conscious Advertising Network and fully support their manifesto.
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Get savvy with social for sales

Think smarter when it comes to your social strategy. Enable your blended Sales and Marketing team to fully support your prospects by utilising the power of your social media platforms.
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The Great British Bake Off's recipe to marketing success

Soggy Bottom-of-Funnel? This blog looks at what we can learn from the Great British Bake Off to create a recipe for marketing success?
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Chat bots and Voice search – Technology with Personality

Why is it that we now expect our speakers to have a music preference, our watches to be smart and our Chatbots to have a personality? Chatbots and Voice Search are a growing area of Marketing.
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The grade escape

A-Level results day is here, but are these results the be all and end all? As we marketeers know, there is never one single route to get to your required destination...
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Sherpa shortlisted for B2B Marketing Award

Sherpa have been shortlisted for the Best Channel Marketing Initiative Award at the B2B Marketing Awards, for our Channel ABM work with Sage.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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