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Sherpa Marketing Blog

our view of the technology marketing world.

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Nikki Gatenby Joins Sherpa

Nikki Gatenby; celebrated business leader, author and speaker joins the ever-growing Sherpa team as Non-Executive Director and Chair of Board.
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Sherpa accelerates out of lockdown with two new hires

Sherpa are delighted to be welcoming two new members of staff to the rapidly growing team as we accelerate recovery from the challenges of lockdown and look forward to expansion into the US.
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Sherpa finalists for B2B Marketing Award

Sherpa are finalists for the Best Channel Marketing Initiative Award at the B2B Marketing Awards for the second year running, for our Channel ABM work with Sage People
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Marketing is as important now, as ever before

Now is the time to get your house in order, focus your efforts on efficiency and strategy, so when the time comes, you are able to service your bounce back
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Sherpa launches new Channel Transformation Model

Sherpa has launched the tech industry’s first ever Channel Transformation Model to help Vendors create an actionable strategy and safeguard investment.
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Why understanding Channel maturity is key to long-term growth & value

It’s time to seize the opportunity inside your Channel – Find out how to rate your Channel maturity in moments & make informed decisions about what’s next
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Channel marketing: the importance of partners

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.
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Channel transformation is the way forward in the tech sector

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.
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Is that ABM or just good marketing?

Is there a set of marketing tactics which is unique to account based marketing? Or are the key practices just good marketing?
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Sherpa listed as UK’s top Channel Marketing Agency

Sherpa are listed as the only Channel Marketing Agency in the top 50 B2B marketing agencies in the 2020 B2B Benchmarking Report.
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