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Sherpa Marketing Blog

our view of the technology marketing world.

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Sherpa listed as UK’s top Channel Marketing Agency

Sherpa are listed as the only Channel Marketing Agency in the top 50 B2B marketing agencies in the 2020 B2B Benchmarking Report.
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Why is Marketing Automation so important?

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing
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5 B2B Marketing Predictions for 2020

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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Vendor and Reseller Alignment

Sales and Marketing Alignment is often discussed as an integral part of a successful sales process, but how does this translate in to Channel Marketing?
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Sherpa’s Channel ABM programme rewarded at B2B Marketing awards

Specialist Channel Marketing agency, Sherpa, are celebrating after getting a podium for the best Channel Marketing Initiative at the 2019 B2B marketing Awards.
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Sherpa continues to grow with investment in Client Services Director

Sherpa are continuing to expand their client services outreach by welcoming new Client Services Director, Ellie Jones, in to our rapidly growing team.
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New Account Manager joins the Sherpa team

Sherpa have welcomed their newest addition to the team, Account Manager, Jennifer Clark
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Sherpa welcomes new Sales Executive to the team

Sherpa expands and welcomes new Sales Executive to the team
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Scaling your ABM: 3 Sales and Marketing alignment challenges

Aligning your Sales and marketing teams is key to a successful ABM campaign and vital when scaling ABM campaigns across your organisation and through the tech channel.
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