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Sherpa Marketing Blog

our view of the technology marketing world.

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Marketing mixology - creating the perfect cocktail

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!
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that's the plan...

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.
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Marketing and Strictly? It’s a 10 from me…

Each week nearly 10 million people tune in to Strictly Come Dancing and cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts?
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4 ways businesses are raising their ABM game

This blog looks at the 2018 Account-Based Marketing Benchmarking Study: Raising the Game with B2B Marketing. The report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM and we share our key points from it.
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ABM, B2B and four key findings

400 B2B Marketing professionals descended on the Mermaid Theatre in London on November 8th 2018, for the annual B2B Marketing Conference - ABM:Getting it right and making it happen. As a sponsor, these are our 4 key takeaways from the event.
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3 key findings from Engagio's ABM 2018 Outlook Survey

Engagio recently interviewed 1260 B2B companies and asked them how they are applying ABM to their marketing strategies. This blog looks at the results of the ABM 2018 Outlook Survey and outlines our three key takeaways.
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5 tips to help choose the right agency for Partner ABM

Partner ABM has many distinctions, that must be understood in order to be successful. So how do you find the right agency to guide your business successfully through the fast currents and turbulent water? Here are our five tips for choosing the right Channel ABM agency.
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Can ABM really work in the channel?

ABM is fundamentally changing the way companies market but can it really work in the channel? We look at the subtleties & distinctions which come with marketing through the channel and discuss how to create a landscape where Vendors can establish successful and scalable ABM programmes for partners.
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Sherpa continues rapid growth in Global Operations

Sherpa are continuing to expand their global operations outreach by welcoming a new Client Services Director in to their rapidly growing team this week.
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supporting our community

Sherpa recently sponsored a local girl on her travels to Cambodia, where she was spending a month with families throughout Cambodia to offer vital development within their villages. This guest blog describes her journey.
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