In our channel leadership videos, we speak to industry experts, our own Sherpa team and other channel leaders to discuss and explore current trends and challenges faced by Partners and Vendors.
Tom Perry introduces the new Channel Transformation Model and discusses why Sherpa have created the Channel Maturity Framework and the Channel growth self assessment.Watch video
For the latest installment of our Channel Transformation Series, we sat down with Shane Redding from Think Direct to discuss the current trends in B2B Marketing. Part one of three.Watch video
We sat down with Marcus Leathwood, CMO at Acuity Solutions to discuss the challenges that Partners face when marketing in the channel and some of the positive steps which Acuity have seen in recent years.Watch video
Chief Channel Officer at Skynamo, Brian Howe, chats with Tom Perry about the current state of channel marketing and how the landscape needs to change for success.Watch video
In part two of three videos discussing channel marketing, we find out what Shane thinks about the recent CX revolution in B2B marketing: from speed of response, sales and marketing alignment, inside sales and the need for the human touch in channel marketing.Watch video
In the final instalment of Tom Perry's discussion with Shane Redding from Think Direct, they discuss Channel Transformation and what she thinks will be integral in transforming channel marketing. Find out what Shane thinks about how we can use tech to transform our marketing, the importance of a definitive value proposition and how we can embed social proof in our marketing plans.