Our shifting environments have further increased pressure to create cut-through with channel partners as a result of increased competitive activity among Vendors.
Equally, our new world leaves little opportunity for yesterday’s face-to-face mechanisms such as sales events, floor walks and hospitality.
To see success in the new era, Vendors have to embrace alternative digital means to influence Partner behaviour.
Download our insights on how to seize the opportunities of digital PX.
Sherpa Marketing Ltd
1 Hammond Road Bedford