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Shane Redding discusses the customer experience revolution in channel marketing.


What can be done to transform CX in channel marketing?

For the latest instalment of our Channel Transformation Series, we sat down with Shane Redding from Think Direct to discuss the the current trends in B2B Marketing.

In part two of three videos discussing channel marketing, we find out what Shane thinks about the recent CX revolution in B2B marketing: from speed of response, Sales and Marketing Alignment, Inside Sales and the need for the human touch in Channel Marketing.

Are you looking for positive transformation in your channel? If you would like to discuss what this could look like for you, feel free to get in touch by clicking here or by calling us at any time on 01234 964000

Or find out more about channel transformation.