Marketing and Sales alignment is integral when managing any campaign. However, many leads are lost in the transition between the marketing and sales teams, costing companies trillions of dollars. Marketing and Sales Integration is crucial for campaign success, specifically within ABM programmes.
Sherpa understand that having an aligned marketing and sales methodology based on your market, product, value proposition verticals and position within your industry enables your sales and marketing teams to operate in a consistent, aligned and scalable way across activities. We also understand the requirement for sharing best practice and can help your team with proven strategies, relevant MarTech, sales and marketing alignment and education.
Our marketing team can blend seamlessly into your existing team and we can employ our Inside Sales Representatives, so any leads which come in are thoroughly researched and can be called within one hour of their initial contact. This blended sales and marketing approach helps maximise lead nurture, shortens the sales cycle and facilitates the 'opportunity assessment to appointment setting' process.
World-class data and insight into tech buyers and the buying journey, using global platforms.Read More
Using our ready-to-go platforms and team to implement the right ABM tactics at the right time. From pilot to full programme roll-out.Read More
With blended ABM, we use a mix of ABM services to suit your strategy and budget and put your brand in front of the key decision makers.Read More
It’s time for something different: a practical model that helps you understand your ChannelView Framework
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.Download
Sherpa's golden rules on leveraging and maximising MDF through end-to-end marketingDownload
Your Marketing efforts are dependent on knowing your prospects needs and the journey that they are on. Get greater insight into that journey here.Download
Your prospects don’t see themselves as numbers and acronyms, so neither should you.Download
What makes account based marketing successful? Find out in our Summary Report: 5 Key Success Factors in Account Based Marketing.Download
Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made EasyDownload
To discuss your marketing ideas and how Sherpa can help you transform your marketing with our services, please contact us via the form.
Or call us on 01234 964000