Sherpa director Pascale Smith summarises the key takeaways from a recent Channel Chat where Vendors shared their insights and best practices when it comes to Partner recruitment.
Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
JULY INSIGHTS: People judge whether it's ABM or not based on their own experiences and what they think account based marketing looks or feels like. This isn't ABM?!
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