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Sherpa Marketing Insights

Posts by Pascale Smith

Channel Partner Marketing: 4 Ways Managed Partner Marketing Beats Campaign-In-A-Box Approach

Channel Partner marketing is evolving. The traditional Campaign-In-A-Box approach driven by Vendors is giving way to a scalable managed Partner marketing movement, and here are four reasons why.
Pascale Smith
December 21, 2020
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Growing GSI Partnerships Requires a Uniquely Different Approach

Growing GSI Partnerships Requires a Uniquely Different Approach
Pascale Smith
August 12, 2020
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Channel maturity research

Discover the findings from the Channel Transformation Framework, download our infographic today.
Pascale Smith
July 6, 2020
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Is that *real* account based marketing?

JULY INSIGHTS: People judge whether it's ABM or not based on their own experiences and what they think account based marketing looks or feels like. This isn't ABM?!
Pascale Smith
July 3, 2019
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