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Sherpa Marketing Insights

Posts by Annee Sian

Senior Marketing Professional, Content Marketing Specialist, 15+ Years of B2B & B2C Marketing Experience

How to Develop a Compelling Partner Experience (PX)

As our PX Webinar Series steams ahead, Sherpa’s CEO Tom Perry is joined by Roelof Holwerda (Dell’s Global Director for Partner Demand Generation) and Sugata Sanyal (Zinfi Technologies’ Founder and CEO), to discuss the importance of Partner Experience (PX) in channel transformation.
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Workplace Culture in Channel, a Journey to Optimising PX

Sherpa CEO Tom Perry and Non-Executive Director Nikki Gatenby explain the imperative union between Partner Experience (PX) and culture when it comes to achieving your channel goals.
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What is Channel Partner Experience?

Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.
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State of Channel: 2020 Lessons and Channel Transformation in 2021

Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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