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Sherpa Marketing Insights

Posts by Annee Sian

Senior Marketing Professional, Content Marketing Specialist, 15+ Years of B2B & B2C Marketing Experience

What is Channel Partner Experience?

Sherpa CEO Tom Perry explains what Partner Experience (PX) is and how it lies at the very heart of a successful, long-term relationship between Vendors and their channel partners.
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State of Channel: 2020 Lessons and Channel Transformation in 2021

Sherpa CEO, Tom Perry reflects on the state of channel in 2020; its effects on tech Vendors and the industry. And predicts accelerated channel transformation in 2021.
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