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Global Systems Integrators

Recruiting and growing GSI Partners represents a hugely valuable opportunity for tech Vendors. Long recruitment cycles and time to enablement makes SI partnership the perfect candidate for  account and partner-based marketing.  Sherpa has wide experience with global Vendors, marketing to SIs to recruit and marketing with SIs to enable and grow SI revenue stream. Whether operating regionally or internationally, Sherpa has been able to activate SI sales teams in multiple regions to drive joint business.

Challenges

GSI and Strategic Partners offer specific challenges:

  • They often hold the end-user relationships
  • They operate in line-of-business or highly segmented siloes
  • Are working with multiple tech vendors in any given deal
  • Involve long-term relationships which take time and investment
  • Are often located across multiple regions which can stifle growth

Creating Opportunity

Sherpa helps tech Vendors achieve greater growth from GSI partners by:

  • Taking a tried and tested account-based approach
  • Articulate the joint value of the partnership to the GSI and the end-user
  • Creating a highly-personalised engagement strategy which leverages existing relationships
  • Being designed to fit around and extend current internal account teams
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Growing & Scaling Your GSI Partnership

If you missed it, you can now watch our webinar (which went live on 28th July 2020).

GSI relationships can deliver far greater deal size opportunities than other partnerships but come with their unique set of challenges.

So how do you grow and scale your GSI partnerships?

In our webinar, we consider an approach to growing and scaling these important relationships. Guest speaker, Ruud Geensen, from AccountInsight highlights the value of using programmatic technology to leverage powerful data intelligence..


With: Pascale Smith, Sherpa and Ruud Geensen, AccountInsight