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Surely not the same Marketing Development Fund (MDF) plan? Time for a rethink!


Date: Thursday 21st October 2021 Time: 3pm BST, 10am ET, 7am PT

Surely not the same Marketing Development Fund (MDF) Plan? Time for a rethink!

Join Sherpa for a deep dive into Partner MDF and marketing planning and ideas. In our interactive, hands-on webinar, we will discuss ways to bring structure around MDF allocation and management, increase partner engagement and gain more visibility of MDF ROI.

What will I take away from this webinar? 

  • Learn how to increase your MDF ROI with a fresh approach
  • A blueprint to assist you in aligning your MDF with your overall strategy
  • Shared experiences, knowledge and insights from leading technology Vendors 
  • Insights to help your Partners to grow quicker

Led by Pascale Smith, Director at Sherpa, we're excited to be joined by a panel of distinguished, leading experts; Zuleika Philips, UK&I Channel Leader, Zoom and Rob Reynolds, Head of EMEA Channel & Tech Partner Marketing, Verizon.



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