Marketing and tech are constantly evolving but the channel and the processes within the channel have not evolved over the past 20 years. However, this dichotomous situation brings with it new opportunities and challenges for vendors, partners and distributors.
There is an opportunity to make the change and introduce new practices to a tired system.
This is specifically applicable when it comes to ABM which is a complex practice and relatively unpractised through channel partners.
In our exclusive events we hear from industry experts from leading brands including Oracle, IDM and HP. These industry insiders will explore the latest trends creeping in to channel marketing, what these mean for brands and provide some practical guidance on how to develop industry-leading channel programs.
These sessions are been specifically designed for Channel, Sales and Marketing professionals, and feature a combination of informative presentations and interactive Q&As that will enable you to go back to the office and start making meaningful enhancements in your own strategies and programs.
To view our event takeaways or to sign up to forthcoming events, please read our event write up:
Building ABM into your channel marketing strategy
Increasing transparency and visibility in channel
New partner operating models
The importance of data & insights
Optimising demand generation in channel
Alignment across the whole channel ecosystem
Educating the channel - providing latest marketing thinking to partners
What does a channel tech stack need to look like
If you are interested in transforming your channel marketing operations and these topics resonate, please do not hesitate to get in touch and we'd be happy to share some of the inights from the event.