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channel transformation

future-proof, world-class channel marketing programmes.

Marketing and tech are constantly evolving but the channel and the processes within the channel have not evolved over the past 20 years. However, this dichotomous situation brings with it new opportunities and challenges for vendors, partners and distributors.

There is an opportunity to make the change and introduce new practices to a tired system.

This is specifically applicable when it comes to ABM which is a complex practice and relatively unpractised through channel partners.  

In our exclusive events we hear from industry experts from leading brands including Oracle, IDM and HP. These industry insiders will explore the latest trends creeping in to channel marketing, what these mean for brands and provide some practical guidance on how to develop industry-leading channel programs. 

These sessions are been specifically designed for Channel, Sales and Marketing professionals, and feature a combination of informative presentations and interactive Q&As that will enable you to go back to the office and start making meaningful enhancements in your own strategies and programs. 

To sign up to forthcoming events please fill in your details below, or to view our event takeaways click below:

View takeaways

the turning point in channel growth.

It’s time for something different.  It's time for a practical model that helps you understand your Channel and the next steps on your journey to maturity. 

We introduce the Channel Transformation Framework. 

Endorsed by B2B Marketing, the Channel Transformation Framework gives you a clear overview of your current Channel position, allowing you to plan effectively for the future. 


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Event Discussion Topics

  • Building ABM into your channel marketing strategy
  • Increasing transparency and visibility in channel
  • New partner operating models
  • The importance of data & insights
  • Optimising demand generation in channel
  • Alignment across the whole channel ecosystem
  • Educating the channel - providing latest marketing thinking to partners
  • What does a channel tech stack need to look like

If you are interested in transforming your channel marketing operations and these topics resonate, please do not hesitate to get in touch and we'd be happy to share some of the insights from the event.

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