Chief Channel Officer at Skynamo, Brian Howe, chats with Tom Perry about the current state of Channel Marketing and how the landscape needs to change for success.
In this playlist, we find out what Brian thinks about sharing data, the importance of being collaborative and building relationships, as well as the movement to the SaaS model.
Are you looking for positive transformation in your channel? If you would like to discuss what this could look like for you, feel free to get in touch by clicking here or by calling us at any time on 01234 964000.
Or find out more about channel transformation.
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.Download
A fundamental change is needed in the outdated MDF model - download our blueprint of how to start getting visibility and ROI out of your MDF spend.Download
Does your organisation have the processes and platforms in place to make ABM with the investment? Find out in our summary report.Download
How an oversimplified journey model - and its accomplice, content marketing - helped murder your B2B tech leadsDownload
Take the guesswork out of building your ABM MarTech Stack. Read some of our best advice in our eBook, MarTech Made Easy.Download
Your prospects don’t see themselves as numbers and acronyms, so neither should you.Download