Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners and high levels of end-customer satisfaction. Excellence in channel enablement requires thought.
Customer-centric value propositions are key to creating engaging marketing messages. In channel, the value proposition plays an even more important role by putting a spotlight on the power of the joint solution, and how to position coming together help meet the customer needs better.
Sherpa has a five step process to creating customer-centric joint value propositions between two or more partners.
For most Partners, the ability to present the vendor solution along with the Partner value-add is a key success factor in creating successful early transactions within a partnership.
Sherpa offer programmatic support to help Vendors get new Partners transactional, with sales kits to meld the Partner branding and proposition the Vendor solutions in customer-facing collateral across digital, social and print.
IDC research indicates that Partners who differentiate and develop expertise are more likely to see more success with their target audience. Developing content which is authentically Partner-led, rather than Vendor-led, develops brand awareness in target markets and drives customer demand and Partner loyalty.
Sherpa have developed a programmatic approach to adapting marketing collateral for Partners to meet specific vertical demands and to package them into easy to execute campaign kits.