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Enable

Managed Partner enablement ensures rapid time to cash for new Partners, mobility and growth of current Partners and high levels of end-customer satisfaction. Excellence in channel enablement requires thought.

  • Joint Value Proposition

    Customer-centric value propositions are key to creating engaging marketing messages. In channel, the value proposition plays an even more important role by putting a spotlight on the power of the joint solution, and how to position coming together help meet the customer needs better.

     

    Sherpa has a five step process to creating customer-centric joint value propositions between two or more partners.

  • Partner Sales Toolkits

    For most Partners, the ability to present the vendor solution along with the Partner value-add is a key success factor in creating successful early transactions within a partnership.

     

    Sherpa offer programmatic support to help Vendors get new Partners transactional, with sales kits to meld the Partner branding and proposition the Vendor solutions in customer-facing collateral across digital, social and print.

  • Partner Go-To-Market Campaigns

    IDC research indicates that Partners who differentiate and develop expertise are more likely to see more success with their target audience.  Developing content which is authentically Partner-led, rather than Vendor-led, develops brand awareness in target markets and drives customer demand and Partner loyalty.

     

    Sherpa have developed a programmatic approach to adapting marketing collateral for Partners to meet specific vertical demands and to package them into easy to execute campaign kits.

See our work