Increased competitive activity among Vendors and reduced face-to-face interactions has further increased the pressure to create cut-through with channel Partners. To succeed in the new era, Vendors need to embrace alternative digital means to influence Partner behaviour.
We’ve worked with B2B Marketing to put together this report on how tech Vendors and Partners can reap the benefits of a hyper-targeted approach to channel marketing.
The potential scale of your Channel is both your biggest asset and biggest challenge. If your ambition is Channel growth, how do you obtain a clear overview, understand your current position, and plan effectively for the future?
Using our extensive experience in Partner Marketing, we have created this guide which explains some of the subtleties and distinctions which comes with marketing through the channel.
Effective ABM isn’t just about choosing an agency with proven results and experience. You need the right internal systems, processes and even the right attitude to make ABM a success. Read our 5 Key Success Factors to find out if your organisation is a good fit.
We’ve worked with B2B Marketing to put together this guide to help you navigate this increasingly complex and competitive marketplace, and position your brand as the ideal collaborator.
Your prospects don’t see themselves as numbers and acronyms, so neither should you. Sales and marketing alignment is currently an industry-wide focus, but what is it that makes it so difficult to achieve? Find out more now.
Following on from our succesful e-book "The Case of The Broken Buyers Journey", we have identified four key priorities for your sales and marketing teams to consider to better support your prospects throughout their buying journey.
Find out what Marcus thinks have been the biggest channel developments and what partners need from their vendors and how he thinks the channel needs to transform over the next few years.
Let's improve your online strategy...This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you!
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