Sage wanted to engage SI partner, PwC in a co-targeted campaign to drive engagement from a target audience.
The target audience had been profiled by propensity modelling and target personas within the audience were targeted via a combination of social, remarketing, teleservices, and email marketing to secure webinar registration and attendance.
Account-targeted for engagement
Co-branded Vendor and SI event
Fully managed by Sherpa
25% account engagement within two weeks
Over 100 webinar registrants
Target a data set of 1,000 accounts
Accounts scored using Lattice propensity model
Using LinkedIn InMail, teleservices, email and remarketing
Segmented audiences with bespoke persona-based messaging
Webinar invites to target accounts based on keyword propensity modelling
Provision of LinkedIn messaging to drive engagement from target accounts
Despite it being a short campaign, Sherpa managed to establish good reach into the target accounts (80%) and drive engagement and registration with this one-to-many approach.
Year-on-year you need more revenue from your channel ecosystem. You need tactics that deliver: channel ABM, syndicated demand generation, intent data campaigns and social selling within channel. All measured with microscopic diligence.
Today’s channel requires new coverage models, timely communications, advisory management and interaction. We manage Partner engagement programmes and activities that drive joint success.