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Sage + PWC

Using propensity data to drive engagement for Sage within PwC

The challenge

Sage wanted to engage SI partner, PwC in a co-targeted campaign to drive engagement from a target audience.

The target audience had been profiled by propensity modelling and target personas within the audience were targeted via a combination of social, remarketing, teleservices, and email marketing to secure webinar registration and attendance.

 

Key features

  • Account-targeted for engagement

  • Co-branded Vendor and SI event

  • Fully managed by Sherpa

  • 25% account engagement within two weeks

  • Over 100 webinar registrants

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Campaign

  • Target a data set of 1,000 accounts

  • Accounts scored using Lattice propensity model

  • Using LinkedIn InMail, teleservices, email and remarketing

  • Segmented audiences with bespoke persona-based messaging

  • Webinar invites to target accounts based on keyword propensity modelling

  • Provision of LinkedIn messaging to drive engagement from target accounts

Key stats

80%
account reach
25%
account engagement
10%
account registration

Results

Despite it being a short campaign, Sherpa managed to establish good reach into the target accounts (80%) and drive engagement and registration with this one-to-many approach.

 

sagepwcresults

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