Sage + NexTec

Scaling ABM with channel Partners

The challenge

NexTec operates as a Sage X3 Platinum Partner in North America. With deep expertise in the Food and Beverage industry, specifically around the collaboration and streamlining of people, processes and technology, they help clients to improve performance and create sustainable value for their stakeholders.

As the parent Vendor, Sage wanted to elevate NexTec’s expertise in this field to a highly targeted audience with a best-in-class ABM campaign education.

Sage also wanted to support NexTec in the delivery of high-quality sales-ready opportunities and further engaged data lists coupled with vertically-relevant nurture strategies and content.

Key features

Provision of a fully Partner-adapted content set, including 12 optimised emails, 5 high conversion landing pages and 3 Partner-branded assets
Highly bespoke and personalised email content to account decision-makers
Inside sales based contact with the audience to deliver personalised content syndication
Audience data for core decision-makers and wider account influencers
Increased marketing and sales skills in Partners
Measurable pipeline revenue

Campaign

Channel ABM campaign with US channel Partners operating in the Food and Beverage market.

Targeted Sage Partners’ sweet spots with account-based marketing
Created of a suite of adapted collateral bringing together the hybrid Sage product and Partner value propositions
Delivering marketing qualified opportunities
Delivering 15 sales qualified opportunities
Supporting and enabling the Partner sales teams to nurture and develop the opportunities to sales
Provide full visibility to Vendor of performance and results

Key stats

marketing & sales qualified prospects

>250k

pipeline value generated

28%

audience engagement rate

Results

Delivery of 15 sales qualified leads (SQLs) and 10 marketing qualified leads (MQLs) within NexTec’s target vertical
High audience engagement rates across various campaign tactics (57,000+ landing page impressions and 45,000+ paid traffic impressions)
An incremental increase in email marketing open rate and CTR aligned to progression through the campaign funnel
Facilitation of 150-225 unique account interactions per campaign week

Testimonials

Related services

Enable

Managed partner enablement ensures rapid time to cash for new partners, mobility & growth of current partners and high levels of end-customer satisfaction. Excellence in channel enablement requires thought.

Grow

Year-on-year you need more revenue from your channel eco-system. You need tactics that deliver: Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel. All measured with microscopic diligence.