Talari Networks is a vendor who was looking to launch and grow their SD-WAN solution offering in EMEA with a channel (via SIs) and direct route to market.
Sherpa was essentially responsible for the channel launch, recruitment and enablement and more recently, for the direct end-user marketing across EMEA.
4+ Year Engagement
Fully integrated with Talari Networks’ marketing & sales team
Fully managed by Sherpa
Revenue, ROI and Attribution visibility globally
Agile sales enablement approach
Using account based marketing, paid social and paid search, we planned to target the audience towards a landing page and retarget non-converting audiences across social and display.
We delivered a fully integrated 12-week campaign designed to recruit and enable SI partners, targeting enterprise accounts and developing DMU opportunities.
Fully collaborative relationship between Talari’s Sales team and Sherpa-owned BDR resource, responsible for collecting, evaluating and nurturing leads within Marketo and Salesforce.
Delivering end-to-end visibility into revenue and revenue attribution
Suite of marketing engagement and sales-collateral produced in an agile way to best facilitate sales approaches
"The Sherpa team are hugely experienced in developing channels & markets. Over the past 4 years, they have brought long & wide experience to the Talari Networks EMEA marketing & channel programme. We are growing at a very fast rate in the region and I am confident we have exactly the right marketing activities in place, being managed by Sherpa to ensure our ambitious growth plans are realised – the Sherpa team are key to our growth.”
Channels need to evolve - ensuring you recruit new partners that align with changing business models is a key activity. Partner 2.0 is upon us, lets make sure you have the right partner taxonomy.
Year-on-year you need more revenue from your channel eco-system. You need tactics that deliver: Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel. All measured with microscopic diligence.