To create top-of-funnel leads for the Vendor to distribute across selected channel Partners by Tech Data
Campaign across Creative Cloud, Adobe Stock and Acrobat
Run under Tech Data's IT Solutions Advisor microsite (content library, landing pages, blogging) with Tech Data/ Vendor branding
Blended content marketing & paid traffic with targeted personas via data purchase
Cross-platform campaign including social updating across LinkedIn and Twitter
Data set retargeting to reinforce messaging at the beginning of the campaign at the top and middle of funnel
Ad spend aligned to conversions for an additive effect on the number of conversions
Adobe end-user demand generation.
Eye-catching imagery for content marketing and social advertising
Warm list of engaged and targeted leads for distribution to Partners by Tech Data
Managed partner enablement ensures rapid time to cash for new partners, mobility & growth of current partners and high levels of end-customer satisfaction. Excellence in channel enablement requires thought.
Year-on-year you need more revenue from your channel eco-system. You need tactics that deliver: Channel ABM, syndicated demand generation, intent data campaigns, social selling with channel. All measured with microscopic diligence.