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celerity

celerity

the client

the challenge

  • Initially Celerity approached Sherpa to redesign and build their new website on HubSpot and provide them with a full end-to-end CRM and marketing solution. The relationship developed further as Celerity was given the opportunity to work with Sherpa through Tech Data on a demand generation campaign for Microsoft Azure.
  • Celerity wanted a platform that could run an end-to-end solution taking cold leads aiding the nurture through to SQLs from which the sales team would be able to take on the leads further
  • Their website wasn’t giving them the forerunner image they were after and felt very dated in design and content, therefore a rebuild was required
  • The platform had to be integrated with the sales team
  • A CRM system migration was required
  • Wanting to create demand amongst their contacts through end-to-end campaigns that could be further nurtured via marketing automation

the build solution

  • A 3 month website design and build, as well as the set up of the HubSpot Marketing Platform
  • Importing of existing data from previous CRM platform
  • Copy writing and creation of new website
  • Creation of on brand bespoke email, landing page, thank you page and blog templates that could be used for future marketing
  • Connecting social accounts to HubSpot to allow bulk uploading and greater conversion tracking
  • Creation of the Celerity blog through HubSpot
    Working closely with Celerity in the creation of three buyer personas, by understanding who their ideal customers and target audience for Celerity are
  • All data provided by Celerity was then mapped to include a Buyer Persona against each contact record, this in turn meant that future campaigns could be targeted and relevant for the contacts.
  • Lead nurturing workflows were also created to encourage contacts further along the buyer journey dependent on what they had previously interacted with and their buyer persona

the campaign solution

  • A 2 month campaign
  • Using the HubSpot marketing platform, as well as Facebook to serve sponsored content
  • One co-branded asset was created to serve contacts information relating to Microsoft Azure
  • Creation of bespoke emails, landing pages and thank you pages, tailored towards the target audience of Celerity with copy
  • Paid conversion campaigns through Facebook with the objective to profile a similar audience using the industries and job titles we were already targeting through the data provided by Celerity
  • Creation of three buyer personas, after gaining an understanding of Celerity's target audience and ideal client base
  • These were further shaped through the duration of the campaign with targeted messaging

we delivered

8811
Emails delivered
405
Leads
488
Warm contacts
3
Conversions

Celerity Landing Pages

Celerity Email

we delivered

14,895
Facebook reach
22,460
Facebook impressions
91
Facebook clicks
20
Facebook conversions
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