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the client

the challenge

  • Initially Celerity approached Sherpa to redesign and build their new website on HubSpot and provide them with a full end-to-end CRM and marketing solution. The relationship developed further as Celerity was given the opportunity to work with Sherpa through Tech Data on a demand generation campaign for Microsoft Azure.
  • Celerity wanted a platform that could run an end-to-end solution taking cold leads aiding the nurture through to SQLs from which the sales team would be able to take on the leads further
  • Their website wasn’t giving them the forerunner image they were after and felt very dated in design and content, therefore a rebuild was required
  • The platform had to be integrated with the sales team
  • A CRM system migration was required
  • Wanting to create demand amongst their contacts through end-to-end campaigns that could be further nurtured via marketing automation

the build solution

  • A 3 month website design and build, as well as the set up of the HubSpot Marketing Platform
  • Importing of existing data from previous CRM platform
  • Copy writing and creation of new website
  • Creation of on brand bespoke email, landing page, thank you page and blog templates that could be used for future marketing
  • Connecting social accounts to HubSpot to allow bulk uploading and greater conversion tracking
  • Creation of the Celerity blog through HubSpot
    Working closely with Celerity in the creation of three buyer personas, by understanding who their ideal customers and target audience for Celerity are
  • All data provided by Celerity was then mapped to include a Buyer Persona against each contact record, this in turn meant that future campaigns could be targeted and relevant for the contacts.
  • Lead nurturing workflows were also created to encourage contacts further along the buyer journey dependent on what they had previously interacted with and their buyer persona

the campaign solution

  • A 2 month campaign
  • Using the HubSpot marketing platform, as well as Facebook to serve sponsored content
  • One co-branded asset was created to serve contacts information relating to Microsoft Azure
  • Creation of bespoke emails, landing pages and thank you pages, tailored towards the target audience of Celerity with copy
  • Paid conversion campaigns through Facebook with the objective to profile a similar audience using the industries and job titles we were already targeting through the data provided by Celerity
  • Creation of three buyer personas, after gaining an understanding of Celerity's target audience and ideal client base
  • These were further shaped through the duration of the campaign with targeted messaging

we delivered

Emails delivered
Warm contacts

Celerity Landing Pages

Celerity Email

we delivered

Facebook reach
Facebook impressions
Facebook clicks
Facebook conversions
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