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adobe

adobe

the client

objectives

  • To create top of funnel leads for vendor to be distributed across selected channel partners by Tech Data
  • Campaign across Creative Cloud, Adobe Stock and Acrobat

campaign

  • Run under Tech Data's IT Solutions Advisor microsite (content library, landing pages, blogging)
  • with Tech Data/ Vendor branding
  • Blended content marketing & paid traffic with targeted personas via data purchase
  • Cross platform campaign including social updating across LinkedIn and Twitter
  • Data set retargeting to reinforce messaging at the beginning of the campaign at top and middle of funnel
  • Audience profiling
  • Ad spend aligned to conversions for an additive effect on the number of conversions
  • Adobe end user demand generation (Nov 2016).

results

  • Eye catching imagery for content marketing and social advertising
  • Warm list of engaged and targeted leads for distribution to partners by Tech Data
  • See below…

we delivered

50%
Clicks to leads achieved across campaign
26.31%
Average email open rate
0.22%
Email click-through-rate

adobe-splash

adobe-landing-page

adobe-creative-cloud-email

we delivered

1.76%
Twitter engagement rate (considered healthy over limited period)
1.6%
CTR - above industry average (industry benchmark = 1%)
0.48%
LinkedIn engagement rate in a limited period of 3 weeks
0.46%
CTR - considered good for LinkedIn sponsored ads

adobe-acrobat-email

Adobe_FB_CTC_2 Adobe_FB_CTC_4
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