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Why Marketeers love Email Marketing

Tom Perry
by Tom Perry - September 12, 2016

Why Marketeers love Email Marketing 

144.8 billion - that’s the number of emails sent every day, according to Mashable!

     
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SmartInsights are sharing this great infographic that asks us as marketeers why we rate email marketing so well. We love it don't we!? It's simple, easy and most of the time it doesn't take long to get them sorted!

But how do we stand out from the clutter and deliver the right message, to the right audience, at the right time? And how do we measure the return on investment (ROI)?

With inbound email marketing, you can stand out. When you integrate your email campaigns with other data sources, you generate qualified leads (which is what marketeers love!), and follow them through the entire sales process. You build trust by    nurturing these leads with targeted messages based on their  actions, needs, and interests to help them become ready to buy.

ROI? With inbound analytics, you know how many customers are generated through email. Plus, you can provide existing customers with relevant content to help them achieve their goals.

For more tips on Inbound Marketing, why not download our Whitepaper?

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