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Uncommonly Good IT Marketing Techniques

Carolyn Wakeling
by Carolyn Wakeling - July 26, 2016

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Do you want to be a good IT company? Or would you rather be uncommonly good? Then implement IT marketing techniques that increase leads and sales. Here’s a few ideas to get you flying high.

Connect with IT marketing pros. Call Sherpa Marketing at 0207 416 6056 or contact us here.

Search Engine Optimisation (SEO)

If you think SEO is just about getting high search rankings, think again. Good SEO should also move your audience to act. Get them to recognize you as a familiar and trusted voice. From there, they’ll be more willing to click, call, or buy.

Pay Per Click (PPC) & Online Advertising

Online advertising is only worth it if done right. Don’t try to sell to the whole world. Instead, sell to those who are looking to buy what you offer. The more precisely you identify your sales targets, the more bang you’ll get from your PPC campaign.

Social Media Marketing

Like SEO, the main goal here should be sales. This doesn’t mean you don’t want likes and shares. But you should also measure how much cash your social media efforts are producing. Get it?

Email Marketing

Automated email marketing continues to be a powerful way to boost leads and revenue. Plus, the data you collect on your email campaigns directs future efforts. An effective email strategy guides the IT buyer along the sales funnel which can include SEO and social media.

Video Marketing

A good video can entertain, inform, or teach. An uncommonly good video does the same and increases product or service sales. Part of the success depends on other content or social media orbiting around the video. Another key is to look phenomenal on any laptop, device, or smartphone.

Customer Relationship Management (CRM)

If you say, “It’s just software”, you’ll make us cry. CRM is the interface between people and data. Measure and track passions, preferences, and behaviour. Build relationships based on familiarity and trust. You can engage with prospective clients at multiple places along the way. Meanwhile, keep guiding them towards conversion.

The Outsourced IT Marketer Edge

These are just a few of the techniques available. It would take a lot of time and money to build up proficiency in all these areas. Outsourcing tasks to an IT marketing firm allows you to take advantage of mature execution without the expense of hiring.

IT Company Added Advantage – Channel Development

Sometimes the best marketing is the direct approach. This means direct reseller an10_Reasons_-_IT_Marketing.pngd distributor recruitment. Or tapping into known distribution models. Also, you can create portals for improved partner engagement and experience. Design certifications, tiers, and rewards to motivate them to sell for you. 

IT Outsourcing Does It All

The best IT marketing firms can do all this and more.

Let us take care of the busy work while you develop your IT company’s growth.

Call Sherpa Marketing at 0207 416 6056 or contact us here.

 

 

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