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Sherpa Marketing Blog

Posts about sales and marketing alignment

Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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Sales and Marketing – a marriage made in heaven?

No two departments are more intertwined than those who create the messages as to ‘why you should buy a product’ and those that are responsible for selling it. However, the relationship between these two departments is often far from harmonious...
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