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Sherpa Marketing Blog

Posts about sales and marketing alignment

5 B2B Marketing Predictions for 2020

Strategic focus, ABM, Personalisation, Customer Experience and Channel Transformation - The five key trends that we think will provide a focus in 2020.
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Vendor and Reseller Alignment

Sales and Marketing Alignment is often discussed as an integral part of a successful sales process, but how does this translate in to Channel Marketing?
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Scaling your ABM: 3 Sales and Marketing alignment challenges

Aligning your Sales and marketing teams is key to a successful ABM campaign and vital when scaling ABM campaigns across your organisation and through the tech channel.
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You can't scale ABM without Sales

You can’t scale ABM without sales. Tom Perry will be sharing 8 key steps for perfecting alignment at the B2B Marketing ABM Conference on Tuesday 5th Nov.
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Next patient? Sales and Marketing.

Why is sales and marketing alignment so hard to achieve? This blog looks at how your customer could be the cure to your fractured sales and marketing team
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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Sales, Marketing and Always Learning

At Sherpa we are always up-skilling our team. Read about how we are applying our recent training: client engagement and the sales process to marketing!
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Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
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Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
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