Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.
The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.
Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.
Sign up to our blogs today and we'll send you some of our best bits direct to your inbox. Don't worry - we won't bombard you, but will share some best practices, tips, and hot topics that you need to know about!