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Sherpa Marketing Blog

Posts about Online Marketing

6 ways to optimise your email marketing

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?
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Game of Thrones and Marketing: what we can learn

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
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The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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team values.

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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account based marketing: the paid traffic angle

Account Based Marketing (ABM): for some, it’s the latest trend in B2B marketing that everyone is talking about. For others, it’s a matter of...
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4 Things to Consider During a Website Re-design

Designing our new website taught us a few things about what to consider when building a new website.
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The Secret is in the Subject Line

When it comes to email marketing the secret is in the subject line and our blog takes you through some top tips for creating the perfect email subject line.
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Avoid Too Much Content on your Website

Avoid putting too much content on your website
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