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Sherpa News

Posts about Online Marketing

A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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Chat bots and Voice search – Technology with Personality

Why is it that we now expect our speakers to have a music preference, our watches to be smart and our Chatbots to have a personality? Chatbots and Voice Search are a growing area of Marketing.
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Cricket & Marketing? Howzat for a winning combo?!

England are victorious and as the nation recovers, we look as what we as marketeers can learn from the ICC 2019 cricket world club.
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6 ways to optimise your email marketing

We optimise everything we do…whether that is for our clients, or for ourselves; whether it is for web content, SEO, email marketing or paid traffic. This blog looks at the six key ways in we can optimise our email marketing?
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Game of Thrones and Marketing: what we can learn

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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team values.

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
Learn More

4 Things to Consider During a Website Re-design

Designing our new website taught us a few things about what to consider when building a new website.
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The Secret is in the Subject Line

When it comes to email marketing the secret is in the subject line and our blog takes you through some top tips for creating the perfect email subject line.
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