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Sherpa Marketing Blog

Posts about Lead Scoring

Lead Terminology - MQL, SQL, tbc?

marketing is flooded with confusing acronyms, but when we are talking about MQLs and SQLs, are we all speaking the same language? This blog looks at the importance of ensuring our lead terminology is confirmed to ensure sales and marketing work together to achieve a common goal.
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Game of Thrones and Marketing: what we can learn

As the world counts down the days, hours and minutes until the Season 8 premiere of Game of Thrones, we look at the marketing lessons we can learn from the HBO phenomenon. From content marketing, to promotion and team solidarity - there are plenty of marketing skills we can take from the series.
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The Secret is in the Subject Line

When it comes to email marketing the secret is in the subject line and our blog takes you through some top tips for creating the perfect email subject line.
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LinkedIn: A B2B marketer's lead generating best friend

For B2B marketers lead generating on LinkedIn is a must. Our latest blog details how to generate leads using LinkedIn as part of your inbound marketing strategy
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Twitter: Shining a Light on Lead Generation

Is twitter a lead generating machine? Read more to find out how to generate leads on Twitter.
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5 Top Lead Generation Strategies for Facebook

Read our blog on the 5 top lead generation strategies for Facebook and you will never have a problem generating leads using Facebook again.
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The Optimum Time to Follow Up Leads - The Science from HBR

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review
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