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Sherpa Marketing Blog

Posts about Lead Management

ABM: have you got the key to success?

what makes for successful Account Based Marketing? How do you know if it will be a fit? We have done the hard work for you and laid out five key criteria for successful ABM.
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account based marketing: it's so much more than just a marketing initiative...

Account based marketing works with - and even improves upon - the efficiency of many existing marketing practices.
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The Truth About Leads

This blog will answer the question what is a lead and tell you everything else you need to know about what a lead is.
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The Optimum Time to Follow Up Leads - The Science from HBR

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review
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