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Sherpa Marketing Blog

Posts about Inbound Marketing for Technology Companies

The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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team values.

Sherpa has started the year by welcoming 4 new team members and it has got us thinking about our values. They are always consistent and provide a framework for our company's culture. So this blog discusses our values and how our team applies them to everything we do.
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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Sherpa's 2017 Marketing Predictions

Our predictions for the trends in IT marketing for the year ahead, read our 2017 marketing predictions and you will be ahead of the game for the year ahead.
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3 Timeless User Experience Principles

User Experience is a crucial part of every web design project, read this blog to learn User Experience Principles that you can implement in any design project.
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3 Sure Fire Content Marketing Methods

Learn these 3 sure fire content marketing methods and never struggle again creating powerful content to boost your inbound marketing efforts.
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Twitter: Shining a Light on Lead Generation

Is twitter a lead generating machine? Read more to find out how to generate leads on Twitter.
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5 Top Lead Generation Strategies for Facebook

Read our blog on the 5 top lead generation strategies for Facebook and you will never have a problem generating leads using Facebook again.
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The Importance of Keywords

Keywords are much more than just a randomly selected list of words; they form the foundation of all inbound marketing efforts!
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