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Sherpa News

Posts about Demand Generation

Why is Marketing Automation so important?

As marketing automation technology is becoming increasingly sophisticated, we look at why it is so important in B2B Tech Marketing
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
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The Great British Bake Off's recipe to marketing success

Soggy Bottom-of-Funnel? This blog looks at what we can learn from the Great British Bake Off to create a recipe for marketing success?
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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5 ways to make your b2b social media marketing successful

How can you make your B2B Social Media Marketing successful and ensure it stands out above the noise? Here are five tips to ensure your b2b social media is on point.
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Objection handling – 7 of the best techniques

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...
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The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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A 'Marketing' Christmas Carol

Everybody knows the story of Ebenezer Scrooge...but what about Webenezer Stooge? A sales focused miser who must learn not to neglect his marketing before it is too late. Will the ghosts of marketing past, present and future be able to convince him to change his ways?
Learn More

5 steps every B2B business should know about building an ABM campaign

Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.
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