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Sherpa Marketing Blog

Posts about Demand Generation

5 steps every B2B business should know about building an ABM campaign

Have you ever wondered what goes into an account-based marketing campaign? Sherpa explores the 5 steps every B2B business should know about building an ABM campaign. Read our latest blog and find out how aligning your sales and marketing processes can grow your revenue.
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Taking off Bake Off – the recipe to marketing success.

The term ‘marketing mix’ is well defined and commonly used, but how can learn from the Great British Bake Off to create a recipe for marketing success? This blog looks at the key ingredients for for the perfect marketing mix.
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I'm talking to you ...!

Let's get personal! Customer experience is so important now and with B2C sites raising their customer experience game, B2B customers are expecting the same level of service. This blog looks at personalising in the B2B marketing space.
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let's go 'straight to video'

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
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4 Things to Consider During a Website Re-design

Designing our new website taught us a few things about what to consider when building a new website.
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The Truth About Leads

This blog will answer the question what is a lead and tell you everything else you need to know about what a lead is.
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3 Sure Fire Content Marketing Methods

Learn these 3 sure fire content marketing methods and never struggle again creating powerful content to boost your inbound marketing efforts.
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LinkedIn: A B2B marketer's lead generating best friend

For B2B marketers lead generating on LinkedIn is a must. Our latest blog details how to generate leads using LinkedIn as part of your inbound marketing strategy
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5 Top Lead Generation Strategies for Facebook

Read our blog on the 5 top lead generation strategies for Facebook and you will never have a problem generating leads using Facebook again.
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Now We Are 4 ........ Demand Generation & Beyond

As we celebrate our 4th birthday we take a look at the changing landscape for demand generation for IT & technology companies
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