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Sherpa Marketing Blog

Posts about Customer Relationship Management (CRM)

Objection handling – 7 of the best techniques

How do you turn an objection in to an opportunity to extract more information and turn the prospect in to a lead? Using data from 3million recorded calls and 67,149 sales meetings, Gong identified some key techniques that were used by their top performing sales people. This blog discusses them...
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The best time to follow up leads in 2019

Based of two pieces of research from HBR and CallHippo, we look at the optimum time and process to follow up leads. This blog discusses research showing which is the best day, the best time of day, the optimum response time and the persistence of follow up for converting leads in customers.
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5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
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The Truth About Leads

This blog will answer the question what is a lead and tell you everything else you need to know about what a lead is.
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Understanding CRM for your Technology Business

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business
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Understanding Customer Relationship Management

Find out how effective online customer relationship management (CRM) helps improve traffic, leads, and revenue for your business
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The Optimum Time to Follow Up Leads - The Science from HBR

Don't waste valuable leads with lousy follow-up - here's a great infographic with some science to guide you from Harvard Business Review
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