<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=302321&amp;fmt=gif">

Sherpa Marketing Blog

Posts about Content Marketing Strategy

Big Little Lies - 3 myths about the 3 stage buyers’ journey

We think there a few myths when it comes to the famous three-step buying process. Find out these big little lies and learn to keep your leads alive
Learn More

Who’s Murdering all the B2B Tech Leads?

The Three-Stage Buying Journey is Killing Your Leads. Here’s How. Too many leads are dying, cold and neglected, before they reach a salesperson. The killers? A model of the buying journey that can’t handle B2B tech sales. And an over reliance on a single marketing tool…
Learn More

Tech Marketing Leaders' Forum event: Marketing 2020 and beyond

Sherpa played host to a dozen of Tech marketing’s leading figures at St. Pancras Clock Tower to discuss the tech marketing landscape of 2020 and beyond.
Learn More

5 ways to keep your marketing real

With the #10yearchallenge taking social media by storm, we look at how companies can keep their marketing real and connect with audiences without hiding behind rose-tinted filters!
Learn More

Marketing mixology - creating the perfect cocktail

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!
Learn More

that's the plan...

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.
Learn More

Marketing and Strictly? It’s a 10 from me…

Each week nearly 10 million people tune in to Strictly Come Dancing and cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts?
Learn More

let's go 'straight to video'

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
Learn More

3 Sure Fire Content Marketing Methods

Learn these 3 sure fire content marketing methods and never struggle again creating powerful content to boost your inbound marketing efforts.
Learn More

Leading your prospects down the conversion path...

Conversion paths provide intelligence about your new business leads, help segment your online traffic, and can position you as a thought leader in your industry
Learn More

let's keep this going!

Sign up to our blogs today and we'll send you some of our best bits direct to your inbox. Don't worry - we won't bombard you, but will share some best practices, tips, and hot topics that you need to know about!