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Sherpa Marketing Blog

Posts about Content Marketing Strategy

Marketing mixology - creating the perfect cocktail

Making the perfect cocktail involves a process to ensure the relevant ingredients are properly measured, combined at correct times and the flavours are balanced. This is a lot like the marketing mix...this blog looks at the similarity of blending the perfect cocktail and creating the best campaign!
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that's the plan...

Planning is a key part of marketing. We spend countless hours planning campaigns, content, communications, blogs and social posts. But why? This blog discusses why planning is the most important part of any marketing campaign and enables you to be more agile in your marketing.
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Marketing and Strictly? It’s a 10 from me…

Each week nearly 10 million people tune in to Strictly Come Dancing and cannot get enough of the ballroom phenomenon. But what is it that makes Strictly such a success and how can we can we harness some of their rhinestone fuelled magic for use in our own marketing efforts?
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let's go 'straight to video'

100 million hours of video are watched on Facebook every day - imagine the power video can have when it actually provides something useful. This blog looks at video and the impact it may have on your marketing.
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Leading your prospects down the conversion path...

Conversion paths provide intelligence about your new business leads, help segment your online traffic, and can position you as a thought leader in your industry
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Start Your Content Marketing Journey Today - Easy Tips for Getting Started

Attract traffic with a content marketing strategy based on best practices. Bring them to you like bees to honey
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Content Marketing Makes Your Business Sweet

Attract traffic with a content marketing strategy based on best practices. Bring them to you like bees to honey
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