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Sherpa Marketing Blog

Posts about Channel Marketing

Marketing is as important now, as ever before

Now is the time to get your house in order, focus your efforts on efficiency and strategy, so when the time comes, you are able to service your bounce back
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Sherpa launches new Channel Transformation Model

Sherpa has launched the tech industry’s first ever Channel Transformation Model to help Vendors create an actionable strategy and safeguard investment.
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Why understanding Channel maturity is key to long-term growth & value

It’s time to seize the opportunity inside your Channel – Find out how to rate your Channel maturity in moments & make informed decisions about what’s next
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Channel marketing: the importance of partners

we examine the types of Channel partner, the skills required to make a good partner and how to find the right partners for your Channel strategy.
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Channel transformation is the way forward in the tech sector

The channel is an important route to market in the tech sector, but it would appear that channel marketing has not been keeping up with developments.
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Vendor and Reseller Alignment

Sales and Marketing Alignment is often discussed as an integral part of a successful sales process, but how does this translate in to Channel Marketing?
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Is it time to change the channel?

As MarTech and ABM are dominating B2B marketing, we ask an important question-is it time to change the channel? Let's talk about Channel Transformation.
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Sherpa shortlisted for B2B Marketing Award

Sherpa have been shortlisted for the Best Channel Marketing Initiative Award at the B2B Marketing Awards, for our Channel ABM work with Sage.
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Marketing’s b-team: the shift of the Marvel Cinematic Universe

We are giving the marketing ‘b-team’ the shout out they deserve – introducing the unsung heroes of your marketing strategy: Brand, Messaging & Design.
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